{"id":767,"date":"2023-05-17T13:48:24","date_gmt":"2023-05-17T13:48:24","guid":{"rendered":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/?p=767"},"modified":"2023-07-19T14:11:42","modified_gmt":"2023-07-19T14:11:42","slug":"design-led-start-ups","status":"publish","type":"post","link":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/design-led-start-ups\/","title":{"rendered":"Design Led Start-ups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"767\" class=\"elementor elementor-767\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3601b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3601b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f327911\" data-id=\"f327911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b97c7dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b97c7dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f7e329d\" data-id=\"f7e329d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c58ac elementor-widget elementor-widget-heading\" data-id=\"46c58ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design Led Innovation in Consumer Product Start-ups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee8e64e elementor-widget elementor-widget-text-editor\" data-id=\"ee8e64e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; font-family: Montserrat; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div style=\"margin: 0px; border: 0px;\"><div class=\"wpb_text_column wpb_content_element \" style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div class=\"wpb_wrapper\" style=\"margin: 0px; border: 0px;\"><p style=\"margin-bottom: 0px;\"><span style=\"font-weight: bold; margin: 0px; border: 0px;\">Team:<\/span>\u00a0<span style=\"font-weight: bold; margin-bottom: 0px;\">Aldo Valencia,\u00a0<\/span>Matthew Lievesley, Bob Young, Alison Pearce (Northumbria University).<\/p><p style=\"margin-bottom: 0px;\">\u00a0<\/p><p style=\"margin-bottom: 0px;\"><span style=\"font-weight: bold; margin: 0px; border: 0px;\">Timeframe:<\/span>\u00a02016-2019<\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \" style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\"><div class=\"wpb_wrapper\" style=\"margin: 0px; border: 0px;\"><p style=\"margin-bottom: 0px;\">Designers are recognised as natural entrepreneurs, due to their competences in the idea-generation and product development processes which help them to materialise products and services in a desirable, viable and feasible way. The entrepreneurial ecosystem has also embraced the design led innovation approach in recent years, and designers are at the front of this paradigm shift. \u00a0This doctoral research studies designers\u00b4 transitions when they start a company, and how they experience being designers while also becoming entrepreneurs in consumer products start-ups.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div style=\"margin: 0px; border: 0px;\"><div style=\"margin: 0px 0px 35px; border: 0px; letter-spacing: 0.3px;\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-98ba851\" data-id=\"98ba851\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5e0210 elementor-widget elementor-widget-image\" data-id=\"b5e0210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/05\/DesignLedStartUps-001.jpg\" class=\"attachment-full size-full wp-image-769\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/05\/DesignLedStartUps-001.jpg 1000w, https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/05\/DesignLedStartUps-001-300x150.jpg 300w, https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/05\/DesignLedStartUps-001-768x384.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b8891 elementor-widget elementor-widget-image\" data-id=\"09b8891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/05\/DesignLedStartUps-002.jpg\" class=\"attachment-full size-full wp-image-771\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/05\/DesignLedStartUps-002.jpg 1000w, https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/05\/DesignLedStartUps-002-300x150.jpg 300w, https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/05\/DesignLedStartUps-002-768x384.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0893ec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0893ec1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78988de\" data-id=\"78988de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e981993 elementor-widget elementor-widget-heading\" data-id=\"e981993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat;font-size: 16px;font-style: italic;font-weight: 400;letter-spacing: 0.3px;white-space: normal\">-------&nbsp;<\/span><span style=\"font-family: Montserrat;font-size: 16px;font-style: italic;font-weight: 400;letter-spacing: 0.3px;white-space: normal\">CoCreate members working on this project:<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0a6b7 elementor-widget elementor-widget-sina_blogpost\" data-id=\"2d0a6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sina_blogpost.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"sina-blogpost sina-bp-2d0a6b7\"\r\n\t\t\tdata-uid=\"2d0a6b7\"\r\n\t\t\tdata-offset=\"3\"\r\n\t\t\tdata-posts-data='{\"post_type\":\"post\",\"posts_num\":3,\"offset\":3,\"total_posts\":1,\"layout\":\"grid\",\"columns\":\"3\",\"layout_type\":\"default\",\"custom_columns\":null,\"categories\":\"\",\"tags\":[\"177\"],\"order_by\":\"author\",\"sort\":\"DESC\",\"posts_text\":\"\",\"excerpt\":null,\"content_length\":null,\"posts_meta\":\"\",\"thumb_right\":null,\"is_thumb\":\"yes\",\"read_more_effect\":\"\",\"read_more_text\":\"\",\"read_more_icon\":\"\",\"read_more_icon_align\":null,\"effects\":\"\",\"cats_position\":null,\"cats_icon\":null,\"posts_avatar\":null,\"avatar_size\":null,\"read_btn_bg_layer_effects\":null,\"bg_layer_effects\":\"\"}'>\r\n\t\t\t\t<div class=\"sina-bp-grid\">\r\n\t\t\t\t\t<div class=\"sina-bp-grid-sizer\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sina-bp-col sina-bp-item-3 \">\r\n\t\t<div class=\"sina-bp \">\r\n\t\t\t\t\t\t\t<div class=\"sina-bg-thumb\">\r\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-content\/uploads\/2023\/07\/Valencia.jpg\" alt=\"Aldo Valencia\">\r\n\t\t\t\t\t<div class=\"sina-overlay\">\r\n\t\t\t\t\t\t<a href=\"https:\/\/hosting.northumbria.ac.uk\/cocreate\/aldo-valencia\/\"><\/a>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"sina-bp-content\">\r\n\t\t\t\t\t\t\t\t<h2 class=\"sina-bp-title\">\r\n\t\t\t\t\t<a href=\"https:\/\/hosting.northumbria.ac.uk\/cocreate\/aldo-valencia\/\">Aldo Valencia<\/a>\r\n\t\t\t\t<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t<input type=\"hidden\" id=\"sina_load_more_posts2d0a6b7\" name=\"sina_load_more_posts2d0a6b7\" value=\"4fb39bd922\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/cocreate\/wp-json\/wp\/v2\/posts\/767\" \/>\t\t\t<\/div><!-- .sina-blogpost -->\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25d12bc\" data-id=\"25d12bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4a27f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4a27f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2226d2e\" data-id=\"2226d2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-625ed7e elementor-widget elementor-widget-heading\" data-id=\"625ed7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><div style=\"margin: 0px;border: 0px;font-family: Montserrat;font-size: 14px;font-weight: 400;letter-spacing: 0.3px;white-space: normal\"><div style=\"margin: 0px;border: 0px\"><p style=\"margin-bottom: 0px;font-weight: 400;font-size: 16px;line-height: 45px;font-style: italic\">------- Publications related to this project:<span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: 20px;font-style: inherit;font-weight: var( --e-global-typography-primary-font-weight );white-space: pre-wrap;letter-spacing: 0.3px\"><\/span><\/p><\/div><\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1738441 elementor-widget elementor-widget-text-editor\" data-id=\"1738441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px; font-family: Montserrat; font-size: 14px; font-style: normal; font-weight: 400; letter-spacing: 0.3px;\"><span style=\"font-weight: bold; margin: 0px; border: 0px; letter-spacing: 0.3px;\">Valencia, A<\/span><span style=\"letter-spacing: 0.3px;\">., Lievesley, M., Young, B., Exploring the role of design-as-strategy in consumer product start-ups, dmi: Academic Design Management Conference, London, U.K. In English.<\/span><\/p><p style=\"margin-bottom: 0px; font-family: Montserrat; font-size: 14px; font-style: normal; font-weight: 400; letter-spacing: 0.3px;\">\u00a0<\/p><p style=\"margin-bottom: 0px; font-family: Montserrat; font-size: 14px; font-style: normal; font-weight: 400; letter-spacing: 0.3px;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Design Led Innovation in Consumer Product Start-ups Team:\u00a0Aldo Valencia,\u00a0Matthew Lievesley, Bob Young, Alison Pearce (Northumbria University). \u00a0 Timeframe:\u00a02016-2019 Designers are recognised as natural entrepreneurs, due to their competences in the idea-generation and product development processes which help them to materialise products and services in a desirable, viable and feasible way. The entrepreneurial ecosystem has also [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":770,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[70],"class_list":["post-767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-design-led-start-ups"],"_links":{"self":[{"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/posts\/767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/comments?post=767"}],"version-history":[{"count":13,"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/posts\/767\/revisions"}],"predecessor-version":[{"id":2726,"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/posts\/767\/revisions\/2726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/media\/770"}],"wp:attachment":[{"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/media?parent=767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/categories?post=767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/cocreate\/wp-json\/wp\/v2\/tags?post=767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}