{"id":5516,"date":"2025-12-08T16:23:07","date_gmt":"2025-12-08T16:23:07","guid":{"rendered":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/?page_id=5516"},"modified":"2026-03-11T14:25:15","modified_gmt":"2026-03-11T14:25:15","slug":"green-story","status":"publish","type":"page","link":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/","title":{"rendered":"Green Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5516\" class=\"elementor elementor-5516\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1afbcf9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1afbcf9a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4906d6ec\" data-id=\"4906d6ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c190f2c elementor-widget elementor-widget-image\" data-id=\"c190f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"208\" src=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural-1024x208.png\" class=\"attachment-large size-large wp-image-4435\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural-1024x208.png 1024w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural-300x61.png 300w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural-768x156.png 768w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural.png 1064w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-010ed03\" data-id=\"010ed03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c9a4aa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6c9a4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/09\/Primary-logo-blue-transparent-1024x1024.png\" class=\"attachment-large size-large wp-image-7118\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/09\/Primary-logo-blue-transparent-1024x1024.png 1024w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/09\/Primary-logo-blue-transparent-300x300.png 300w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/09\/Primary-logo-blue-transparent-150x150.png 150w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/09\/Primary-logo-blue-transparent-768x769.png 768w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/09\/Primary-logo-blue-transparent.png 1335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-75790fb\" data-id=\"75790fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75b3eb9 elementor-widget elementor-widget-image\" data-id=\"75b3eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"325\" src=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/05\/Northumbria_University_Logo-1024x325.png\" class=\"attachment-large size-large wp-image-5905\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/05\/Northumbria_University_Logo-1024x325.png 1024w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/05\/Northumbria_University_Logo-300x95.png 300w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/05\/Northumbria_University_Logo-768x244.png 768w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/05\/Northumbria_University_Logo.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1120f62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1120f62\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a4f6646\" data-id=\"2a4f6646\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-106a59b1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"106a59b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evaluating Use &amp;\nEnd Of Life Impacts:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9230b1 elementor-widget elementor-widget-text-editor\" data-id=\"b9230b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Based on Survey Data in UK<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e8de5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e8de5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef20b91\" data-id=\"ef20b91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d1290f elementor-widget elementor-widget-spacer\" data-id=\"9d1290f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f032f17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f032f17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f115ef8\" data-id=\"f115ef8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-871ee2f elementor-widget elementor-widget-text-editor\" data-id=\"871ee2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>About Green Story<\/strong><\/h3><p>Green Story is a Product Environmental Footprint intelligence platform dedicated to helping companies measure, communicate, and improve their environmental impact through data-driven insights and transparency. With a focus on lifecycle assessments, carbon footprinting, and digital sustainability tools, Green Story empowers brands to achieve their net-zero ambitions through science-backed solutions. As an official verifier for the Higg FEM, Green Story ensures the highest standards of environmental assessment and verification. Learn more at <a href=\"https:\/\/www.greenstory.io\/\">www.greenstory.io<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61b7722\" data-id=\"61b7722\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b57bae elementor-widget elementor-widget-image\" data-id=\"9b57bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"779\" src=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/12\/Image-2-Impact.webp\" class=\"attachment-large size-large wp-image-7618\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/12\/Image-2-Impact.webp 800w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/12\/Image-2-Impact-300x292.webp 300w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2025\/12\/Image-2-Impact-768x748.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-853f6a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"853f6a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e6947b\" data-id=\"3e6947b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d9bdfd elementor-widget elementor-widget-text-editor\" data-id=\"7d9bdfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">NEW REPORT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b295c elementor-widget elementor-widget-text-editor\" data-id=\"d9b295c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Evaluating Use &amp; End Of Life Impacts E-book<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe3708 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fbe3708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/?sdm_process_download=1&#038;download_id=8395\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860065d elementor-widget elementor-widget-spacer\" data-id=\"860065d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b6fe4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b6fe4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f7cc32\" data-id=\"2f7cc32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88374c5 elementor-widget elementor-widget-heading\" data-id=\"88374c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575af5e elementor-widget elementor-widget-text-editor\" data-id=\"575af5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Understanding the environmental impact caused by consumer use and end-of-life behaviours\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79ac931\" data-id=\"79ac931\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-739c200 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"739c200\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4e3d538\" data-id=\"4e3d538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f63a7b2 elementor-widget elementor-widget-text-editor\" data-id=\"f63a7b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Lifecycle assessment (LCA) is key a method used across the Fashion and Textiles industry, to quantify environmental impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e6588b5\" data-id=\"e6588b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eb895f elementor-widget elementor-widget-text-editor\" data-id=\"0eb895f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The methodology is designed to calculate a range of impact categories across the entire lifecycle of a product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d444221\" data-id=\"d444221\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f23f6e elementor-widget elementor-widget-text-editor\" data-id=\"4f23f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">LCA studies focus on the pre-consumer stages of the lifecycle with system boundaries defined as cradle to gate or gate to gate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-240ab64\" data-id=\"240ab64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0491f04 elementor-widget elementor-widget-text-editor\" data-id=\"0491f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Critical gaps in understanding how consumers acquire, care for and dispose of garments during the use phase is limiting this methodology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-803bcb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"803bcb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d011452\" data-id=\"d011452\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b4fce elementor-widget elementor-widget-text-editor\" data-id=\"60b4fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1312\" data-end=\"1420\">Environmental LCAs often focus on materials and manufacturing. That means they overlook two critical stages:<\/p><ul data-start=\"1422\" data-end=\"1497\"><li data-start=\"1422\" data-end=\"1462\"><p data-start=\"1424\" data-end=\"1462\"><strong data-start=\"1424\" data-end=\"1462\">How consumers actually use clothes<\/strong><\/p><\/li><li data-start=\"1463\" data-end=\"1497\"><p data-start=\"1465\" data-end=\"1497\"><strong data-start=\"1465\" data-end=\"1497\">How garments are disposed of<\/strong><\/p><\/li><\/ul><p data-start=\"1499\" data-end=\"1665\">Without this, brands can\u2019t see the real-world footprint of a product or how much impact could be avoided through better design, communication, and behaviour change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7a30ab\" data-id=\"c7a30ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d13a25 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8d13a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cThis limited scope excludes critical life cycle\nphases such as use and end-of-life\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7afb446 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7afb446\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-738a040\" data-id=\"738a040\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33155e7 elementor-widget elementor-widget-spacer\" data-id=\"33155e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-883281f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"883281f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2563374\" data-id=\"2563374\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e83bad0 elementor-widget elementor-widget-heading\" data-id=\"e83bad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d3c8f elementor-widget elementor-widget-spacer\" data-id=\"57d3c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8c55d elementor-widget elementor-widget-text-editor\" data-id=\"fd8c55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are collaborating with Green story to explore the <strong>usage and end-of-life phase of clothing in the UK.<\/strong><\/p><p>The project aims to collect crucial data on usage and end-of-life scenarios for ten key product categories, aligned with Product Category Rules (PCRs) for Environmental Product Declarations (EPDs) and Product Environmental Footprints (PEFs).\u00a0<\/p><p>The goal is to provide brands and policymakers with actionable insights into the lifecycle of clothing, supporting the development of better systems and more sustainable products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-698354b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"698354b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb970ea\" data-id=\"fb970ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-344f7f8 elementor-widget elementor-widget-heading\" data-id=\"344f7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733f88a elementor-widget elementor-widget-text-editor\" data-id=\"733f88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Comparing consumer usage across different scenarios and quantifying impact across categories<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eee73e8\" data-id=\"eee73e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19bc450 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19bc450\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-387f65e\" data-id=\"387f65e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b8b522 elementor-widget elementor-widget-spacer\" data-id=\"2b8b522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c922b9a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c922b9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1.Primary Consumer Data<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e6a50 elementor-widget elementor-widget-text-editor\" data-id=\"67e6a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A UK-wide survey captured how people wash, wear, and dispose of 10 everyday clothing categories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd62d65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd62d65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a8d398\" data-id=\"0a8d398\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a58ebd9 elementor-widget elementor-widget-heading\" data-id=\"a58ebd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product Categories: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4559d7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4559d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Underwear<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d26fa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"98d26fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dresses<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f85491 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7f85491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pants<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e22b1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"39e22b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jackets<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb8677 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"feb8677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>T-shirt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742ce93 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"742ce93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Swimwear<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9847fad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9847fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shirt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60336f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c60336f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jumpsuits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7de30 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc7de30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leggings<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375d92c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"375d92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Swimwear<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-16f8a5c\" data-id=\"16f8a5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63cb11a elementor-widget elementor-widget-spacer\" data-id=\"63cb11a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15dc8e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15dc8e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c2ea01\" data-id=\"8c2ea01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce37a9b elementor-widget elementor-widget-spacer\" data-id=\"ce37a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc929ec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cc929ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2.Lifecycle Modelling<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6b5fb elementor-widget elementor-widget-text-editor\" data-id=\"3a6b5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1915\" data-end=\"1980\">Using ISO 14040\/44 LCA methodology, we calculated impacts across:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b1418e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b1418e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d0f09cd\" data-id=\"d0f09cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f189f03 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f189f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Climate Change<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-60265dc\" data-id=\"60265dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c0d848 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c0d848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Water\u00a0 Use<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f19dbce\" data-id=\"f19dbce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-686b094 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"686b094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Resource Use<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1289689 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1289689\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af4528f\" data-id=\"af4528f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e3ba6 elementor-widget elementor-widget-spacer\" data-id=\"61e3ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1fb65 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ca1fb65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3.Usage Scenario Comparison<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7350d9 elementor-widget elementor-widget-text-editor\" data-id=\"f7350d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2076\" data-end=\"2122\">Each garment was tested under three scenarios:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc1147 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc1147\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2468ffe\" data-id=\"2468ffe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94aa3ec\" data-id=\"94aa3ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7922e59 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7922e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Baseline<\/strong><\/h2><p class=\"p1\">Business as usual (BAU) with reuse of garments at end of its desirable life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdfa1f6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bdfa1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Ideal<\/strong><\/h2><p>Garments are used until in quality deteriorates and then sent to reuse at the end of its usable life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45005d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c45005d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Fast Fashion<\/strong><\/h2><p>Garments are used until in quality deteriorates and then sent to reuse at the end of its usable life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3920098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3920098\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe56c30\" data-id=\"fe56c30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03c99ea elementor-widget elementor-widget-spacer\" data-id=\"03c99ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba51a68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba51a68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25898aa\" data-id=\"25898aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d45b24b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d45b24b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07adb3f elementor-widget elementor-widget-spacer\" data-id=\"07adb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c38db67 elementor-widget elementor-widget-heading\" data-id=\"c38db67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further Collaboration:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc86de5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc86de5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7486691\" data-id=\"7486691\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a2ed9 elementor-widget elementor-widget-heading\" data-id=\"54a2ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainability Communication Course <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7924a elementor-widget elementor-widget-text-editor\" data-id=\"6b7924a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Green Story and IMPACT+ introduce a groundbreaking hybrid course on sustainability communication in India.<\/p><p>Led by sustainability and communication experts, Dr Alana James and Professor Anne Peirson-Smith, this initiative marks a pivotal moment for marketing and ESG leaders in the fashion and textiles industry.<\/p><p>This program combines in-person workshops in India with dynamic virtual sessions, equipping participants with the knowledge and tools needed to navigate the evolving sustainability landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a007b9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a007b9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-200be07\" data-id=\"200be07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f44c883 elementor-widget elementor-widget-spacer\" data-id=\"f44c883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46a250 elementor-widget elementor-widget-heading\" data-id=\"a46a250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinars: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7847373 elementor-widget elementor-widget-text-editor\" data-id=\"7847373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Delivered by IMPACT+ (Dr Alana James, Professor Anne Peirson-Smith) Green Story (Akhil Sivanandan).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a220088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a220088\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8980bd9\" data-id=\"8980bd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f054928 elementor-widget elementor-widget-heading\" data-id=\"f054928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communicating Sustainability: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee974f elementor-widget elementor-widget-heading\" data-id=\"fee974f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crafting Transparent, Compliant Messaging for a Competitive Edge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b9a41 elementor-widget elementor-widget-spacer\" data-id=\"b3b9a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece362c elementor-widget elementor-widget-text-editor\" data-id=\"ece362c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-renderer-start-pos=\"378\">\u00a0The webinar discussed:<\/p><ul><li data-renderer-start-pos=\"405\">Best practices to transform your communication strategy<\/li><li data-renderer-start-pos=\"462\">Understanding sustainability in the context of the multi-stakeholder fashion ecosystem<\/li><li data-renderer-start-pos=\"550\">Mastering the principles of transparent compliant messaging<\/li><li data-renderer-start-pos=\"611\">How to engage in shaping you future practices<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c6387 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"03c6387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/watch?v=m-0N4dLDwQE\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6ddd087\" data-id=\"6ddd087\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ef4cd7 elementor-widget elementor-widget-heading\" data-id=\"2ef4cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communicating Responsibly:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99ba2d elementor-widget elementor-widget-heading\" data-id=\"a99ba2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crafting Clear and Compelling Narratives for Effective Corporate Climate Messaging <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013e4a9 elementor-widget elementor-widget-text-editor\" data-id=\"013e4a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"___1mdw7yc f22iagw f1vx9l62 f2qmhz0\"><p>The webinar discussed:\u00a0<\/p><ul><li>Identifying and engaging target audiences<\/li><li>Crafting responsible communication narratives<\/li><li>Avoiding greenwashing and greenhushing<\/li><li>Adopting a lifecycle perspective<\/li><li>Implementing best practices in sustainable fashion communication<\/li><li>Conducting needs analysis for stakeholder involvement<\/li><li>Questions &amp; interactive discussion<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-046441d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"046441d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/watch?v=FQ4IperOvgo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-784e205\" data-id=\"784e205\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fafeaf7 elementor-widget elementor-widget-heading\" data-id=\"fafeaf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communicating Transparency:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b877d elementor-widget elementor-widget-heading\" data-id=\"97b877d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crafting effective sustainability messaging for enhanced stakeholder trust and brand reputation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35ea53 elementor-widget elementor-widget-text-editor\" data-id=\"e35ea53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-renderer-start-pos=\"378\">\u00a0The webinar discussed how to:<\/p><ul><li data-renderer-start-pos=\"647\">Identify and evaluate\u00a0sustainable communication objectives<\/li><li data-renderer-start-pos=\"647\">Locate and access the key audience to ensure messaging is efficient.<\/li><li data-renderer-start-pos=\"647\">Navigate the fluid legislative landscape towards compliance and avoidance of greenwashing.<\/li><li data-renderer-start-pos=\"647\">Devise the core story being communicated to increase trust.<\/li><li data-renderer-start-pos=\"647\">Highlight effective communication channels appropriate for the audience.<\/li><li data-renderer-start-pos=\"647\">Questions and Discussion<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71cf8bf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"71cf8bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/watch?v=F2FWGoDbdfg\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-620e39f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"620e39f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f650f9e\" data-id=\"f650f9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8d2e15 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8d2e15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Evaluating Use &amp; End Of Life Impacts: Based on Survey Data in UK About Green Story Green Story is a Product Environmental Footprint intelligence platform dedicated to helping companies measure, communicate, and improve their environmental impact through data-driven insights and transparency. With a focus on lifecycle assessments, carbon footprinting, and digital sustainability tools, Green Story [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5516","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green Story - IMPACT+<\/title>\n<meta name=\"description\" content=\"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. It is a cross-disciplinary collaboration between academia (Northumbria, Loughborough University and Kings College) and industry to assemble critical knowledge within the IMPACT+ Network to help fashion move towards circularity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Story - IMPACT+\" \/>\n<meta property=\"og:description\" content=\"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. It is a cross-disciplinary collaboration between academia (Northumbria, Loughborough University and Kings College) and industry to assemble critical knowledge within the IMPACT+ Network to help fashion move towards circularity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/\" \/>\n<meta property=\"og:site_name\" content=\"IMPACT+\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T14:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1064\" \/>\n\t<meta property=\"og:image:height\" content=\"216\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/green-story\\\/\",\"url\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/green-story\\\/\",\"name\":\"Green Story - IMPACT+\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/green-story\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/green-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo-natural-1024x208.png\",\"datePublished\":\"2025-12-08T16:23:07+00:00\",\"dateModified\":\"2026-03-11T14:25:15+00:00\",\"description\":\"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. It is a cross-disciplinary collaboration between academia (Northumbria, Loughborough University and Kings College) and industry to assemble critical knowledge within the IMPACT+ Network to help fashion move towards circularity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/green-story\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/green-story\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/green-story\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo-natural.png\",\"contentUrl\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo-natural.png\",\"width\":1064,\"height\":216},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/green-story\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Green Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/#website\",\"url\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/\",\"name\":\"IMPACT+\",\"description\":\"Impact Plus Network\",\"publisher\":{\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/#organization\",\"name\":\"Northumbria University\",\"url\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cropped.png\",\"contentUrl\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/cropped.png\",\"width\":1191,\"height\":382,\"caption\":\"Northumbria University\"},\"image\":{\"@id\":\"https:\\\/\\\/hosting.northumbria.ac.uk\\\/impactplusnetwork\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Green Story - IMPACT+","description":"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. It is a cross-disciplinary collaboration between academia (Northumbria, Loughborough University and Kings College) and industry to assemble critical knowledge within the IMPACT+ Network to help fashion move towards circularity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/","og_locale":"en_GB","og_type":"article","og_title":"Green Story - IMPACT+","og_description":"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. It is a cross-disciplinary collaboration between academia (Northumbria, Loughborough University and Kings College) and industry to assemble critical knowledge within the IMPACT+ Network to help fashion move towards circularity.","og_url":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/","og_site_name":"IMPACT+","article_modified_time":"2026-03-11T14:25:15+00:00","og_image":[{"width":1064,"height":216,"url":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/","url":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/","name":"Green Story - IMPACT+","isPartOf":{"@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/#primaryimage"},"image":{"@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/#primaryimage"},"thumbnailUrl":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural-1024x208.png","datePublished":"2025-12-08T16:23:07+00:00","dateModified":"2026-03-11T14:25:15+00:00","description":"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. It is a cross-disciplinary collaboration between academia (Northumbria, Loughborough University and Kings College) and industry to assemble critical knowledge within the IMPACT+ Network to help fashion move towards circularity.","breadcrumb":{"@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/#primaryimage","url":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural.png","contentUrl":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/10\/Logo-natural.png","width":1064,"height":216},{"@type":"BreadcrumbList","@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/green-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/"},{"@type":"ListItem","position":2,"name":"Green Story"}]},{"@type":"WebSite","@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/#website","url":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/","name":"IMPACT+","description":"Impact Plus Network","publisher":{"@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/#organization","name":"Northumbria University","url":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/#\/schema\/logo\/image\/","url":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2021\/10\/cropped.png","contentUrl":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2021\/10\/cropped.png","width":1191,"height":382,"caption":"Northumbria University"},"image":{"@id":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-json\/wp\/v2\/pages\/5516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-json\/wp\/v2\/comments?post=5516"}],"version-history":[{"count":60,"href":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-json\/wp\/v2\/pages\/5516\/revisions"}],"predecessor-version":[{"id":8402,"href":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-json\/wp\/v2\/pages\/5516\/revisions\/8402"}],"wp:attachment":[{"href":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-json\/wp\/v2\/media?parent=5516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}