{"id":6319,"date":"2025-06-23T19:29:19","date_gmt":"2025-06-23T18:29:19","guid":{"rendered":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/?page_id=6319"},"modified":"2026-01-12T15:40:48","modified_gmt":"2026-01-12T15:40:48","slug":"displacement-rate-ensuring-consistency-and-robustness-in-avoided-emission-calculations-for-circular-business-models","status":"publish","type":"page","link":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/displacement-rate-ensuring-consistency-and-robustness-in-avoided-emission-calculations-for-circular-business-models\/","title":{"rendered":"Displacement rate"},"content":{"rendered":"\t\t
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Displacement Rates Untangled<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An Impact Innovation Funded Project<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Priority Area:\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beyond Life-Cycle Analysis<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Displacement rate: ensuring consistency and robustness in avoided emission calculations for circular business models <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There is growing interest in the environmental impact of circular business models (CBMs) like resale and rental services, but opinions on their benefits remain mixed. To assess these impacts, it’s crucial to understand the “displacement rate,” which measures how much these alternative models prevent the purchase of new items. Quantifying this rate is challenging, as it involves determining if a second-hand purchase or rented item actually replaces a new purchase. Various organisations have tried to measure displacement, but methods have differed. WRAP has developed an impartial methodology to standardise this measurement across CBMs and align businesses around a consistent standard. This project aims to apply this methodology through case studies, promoting consistent and transparent emissions calculations and increasing trust in environmental claims within the sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dr. Sarah Key<\/b><\/h2>

Senior Research Analysts<\/b><\/h3>

Sarah is a Senior Analyst at WRAP leading the development of WRAPs footprint calculator for Textiles 2030. She is co-Chair of the Metrics Working Group, directing a group of industry experts to ensure robust and accurate measurement of environmental impacts across the agreement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Name of Lead Applicant:<\/strong><\/p>

Job Title:<\/strong><\/p>

Organisation:<\/strong><\/p>

Additional Team Members:\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Dr. Sarah Key <\/span><\/span>\u00a0<\/span><\/p>

Senior Research Analyst<\/p>

WRAP<\/p>

Nettie Abbott (Analyst, WRAP)<\/p>

Kyra Elston (Senior Partner Marketing Specialist, WRAP)<\/p>

Dr Anja Connor-Crabb (Lecturer, University of Leeds)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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There is growing interest in the environmental impact of circular business models (CBMs) like resale and rental services, but opinions on their benefits remain mixed. To assess these impacts, it’s crucial to understand the “displacement rate,” which measures how much these alternative models prevent the purchase of new items. Quantifying this rate is challenging, as it involves determining if a second-hand purchase or rented item actually replaces a new purchase. Various organisations have tried to measure displacement, but methods have differed. WRAP has developed an impartial methodology to standardise this measurement across CBMs and align businesses around a consistent standard. This project aims to apply this methodology through case studies, promoting consistent and transparent emissions calculations and increasing trust in environmental claims within the sector.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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WRAP, through its Textiles 2030 initiative, is advancing research on the “displacement rate” in circular business models (CBMs) like resale, repair, and rental. WRAP has completed extensive research, including a literature review, pilot survey, cognitive testing and stakeholder consultations, and has recruited four organisations (Vinted, eBay, SOJO and ACS) to participate in further studies. WRAP plans to recruit one more organisationto achieve cross-sectoral representation and insights. It will support these organisations in conducting surveys and will analyse and compile the results into a comprehensive report to determine displacement rates. The findings will be disseminated with a broad range of stakeholders in 2025.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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The impact beyond the scope of the project includes the potential opportunity for CBM-specific displacement rates to be included within Textiles 2030 reporting, , increasing the accuracy of results and progress towards the Textiles 2030 targets. Beyond use in Textiles 2030 reporting, we hope that organisations will use the methodology in their own climate and impact reporting so that public claims about the positive impact of CBMs is consistent across different organisations and can be trusted by citizens. This will support the business case for CBMs, demonstrating their key role in meeting climate targets for the textiles sector.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Expected start date:<\/strong> 19th August 2024<\/p>

Expected end date:<\/strong> 14th March 2025<\/p>

Project duration:<\/strong> 7 months<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead the full report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Displacement Rates Untangled An Impact Innovation Funded Project Priority Area:\u00a0 Beyond Life-Cycle Analysis Displacement rate: ensuring consistency and robustness in avoided emission calculations for circular business models There is growing interest in the environmental impact of circular business models (CBMs) like resale and rental services, but opinions on their benefits remain mixed. To assess these […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6319","page","type-page","status-publish","hentry"],"yoast_head":"\nDisplacement rate - IMPACT+<\/title>\n<meta name=\"description\" content=\"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. 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