{"id":6322,"date":"2025-06-24T06:59:48","date_gmt":"2025-06-24T05:59:48","guid":{"rendered":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/?page_id=6322"},"modified":"2026-01-12T16:32:45","modified_gmt":"2026-01-12T16:32:45","slug":"unusuwul","status":"publish","type":"page","link":"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/unusuwul\/","title":{"rendered":"UNUSUWUL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6322\" class=\"elementor elementor-6322\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-731d9db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"731d9db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0723f12\" data-id=\"0723f12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f304d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f304d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-343fd9e\" data-id=\"343fd9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5d2c64 elementor-widget elementor-widget-image\" data-id=\"d5d2c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"174\" src=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/09\/thread-banner-1024x174.png\" class=\"attachment-large size-large wp-image-3947\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/09\/thread-banner-1024x174.png 1024w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/09\/thread-banner-300x51.png 300w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/09\/thread-banner-768x131.png 768w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/09\/thread-banner-1536x261.png 1536w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/09\/thread-banner-2048x348.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b3679e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b3679e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd6da7a\" data-id=\"bd6da7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af1e153 elementor-widget elementor-widget-spacer\" data-id=\"2af1e153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ff7678 elementor-widget elementor-widget-heading\" data-id=\"65ff7678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNUSUWUL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732be46e elementor-widget elementor-widget-heading\" data-id=\"732be46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">An Impact Innovation Funded Project<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43a490c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43a490c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4acae74\" data-id=\"4acae74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb45dba elementor-widget elementor-widget-video\" data-id=\"eb45dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/v0YIaB0N7wE&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ca8b05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ca8b05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c6bb2b1\" data-id=\"c6bb2b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c304f00 elementor-widget elementor-widget-image\" data-id=\"c304f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/04\/equitable-partnerships2-1024x1024.png\" class=\"attachment-large size-large wp-image-2875\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/04\/equitable-partnerships2-1024x1024.png 1024w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/04\/equitable-partnerships2-300x300.png 300w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/04\/equitable-partnerships2-150x150.png 150w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/04\/equitable-partnerships2-768x768.png 768w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/04\/equitable-partnerships2-1536x1536.png 1536w, https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/2024\/04\/equitable-partnerships2-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b988609 elementor-widget elementor-widget-text-editor\" data-id=\"b988609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Priority Area:\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c943401 elementor-widget elementor-widget-text-editor\" data-id=\"c943401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Equitable Partnerships<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55fc5af\" data-id=\"55fc5af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12eb336 elementor-widget elementor-widget-heading\" data-id=\"12eb336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNUSUWUL: Creating local value with British Wool <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90de277 elementor-widget elementor-widget-text-editor\" data-id=\"90de277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The UK wool industry, facing a 53% loss due to declining domestic wool prices, is struggling with low fleece values, leading some farmers to discard their wool. The UNUSUWUL project offers a novel design and manufacturing process that enhances the value of British wool by utilising its natural felting properties. Originally developed with merino wool, the project now focuses on British wool to reduce carbon footprints and cut energy use by simplifying the supply chain. Despite success in small-scale manufacturing, scaling the process is challenged by the lack of specific metrics for UK wool&#8217;s environmental, economic, and social impacts. The project aims to establish equitable partnerships between UK wool growers and brands, creating a transparent, high-value chain for underutilised wool through circular knowledge systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f114c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f114c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9979dbf\" data-id=\"9979dbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f5839d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2f5839d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/wp-content\/uploads\/elementor\/thumbs\/vheadshot-scaled-qtzluyjnwk3muu74d2udbpmhvftl5z4075abynhvy0.jpg\" title=\"vheadshot\" alt=\"vheadshot\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1010f3\" data-id=\"f1010f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b350bc4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5b350bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"p1\"><b>Dr. Veronika Kapsali<\/b><\/h2><h3 class=\"p1\"><b>Professor of Materials Technology and Design<\/b><\/h3><p class=\"p1\">Veronika\u2019s research is focused on advancing sustainable practices and innovation within the textile and apparel industry. She bridges the gap between fields and encourages collaboration between textile design and STEM disciplines, supporting the development of the <strong>UNUSUWUL<\/strong>. Veronika leads the<strong>\u202fActive Material System Research (AMSR)<\/strong> group, which explores how biology, material engineering, and textile design, can drive innovation in sustainable and circular textile materials and processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b2d70c elementor-widget__width-initial e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"49b2d70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-globe elementor-repeater-item-70eed8d\" href=\"https:\/\/researchers.arts.ac.uk\/515-veronika-kapsali\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Globe<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-8b519d0\" href=\"https:\/\/www.linkedin.com\/in\/veronika-kapsali\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-globe elementor-repeater-item-b63d4db\" href=\"https:\/\/www.veronikakapsali.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Globe<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-orcid elementor-repeater-item-f895d33\" href=\"https:\/\/orcid.org\/0000-0001-9706-7698\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Orcid<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-orcid\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a288ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a288ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e28108\" data-id=\"0e28108\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a562184 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a562184\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bf79e30\" data-id=\"2bf79e30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17336e64 elementor-widget elementor-widget-text-editor\" data-id=\"17336e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Name of Lead Applicant:<\/strong><\/p><p><strong>Job Title:<\/strong><\/p><p><strong>Organisation:<\/strong><\/p><p><strong>Additional Team Members:\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fa825d\" data-id=\"3fa825d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d311fab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d311fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"EOP SCXW137494509 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\"><span class=\"TextRun SCXW73569677 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73569677 BCX0\">Veronika <\/span><span class=\"NormalTextRun SCXW73569677 BCX0\">Kapsali<\/span><\/span><span class=\"EOP SCXW73569677 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span> <\/span><\/p><p><span class=\"TextRun SCXW157294929 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW157294929 BCX0\">Professor of Material Technology and Design<\/span><\/span><\/p><p><span class=\"TextRun SCXW137461956 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137461956 BCX0\">University of the Arts London<\/span><\/span><span class=\"EOP SCXW137461956 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span class=\"TextRun MacChromeBold SCXW71042655 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW71042655 BCX0\">Nicci<\/span><span class=\"NormalTextRun SCXW71042655 BCX0\"> James (Specialist Knit<\/span><span class=\"NormalTextRun SCXW71042655 BCX0\">wear Designer)<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e85fca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e85fca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f277b7\" data-id=\"5f277b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90d9f26 elementor-widget elementor-widget-toggle\" data-id=\"90d9f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1511\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1511\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">VISION<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1511\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1511\"><div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">Over 20 million UK sheep, representing 60+ native breeds and owned by 35,000 farmers, produced about 2.3 million kilograms of wool in 2021. However, the recent decline in the domestic wool price has created a 53% loss for British farmers, with shearing costs surpassing fleece value, leading some to burn fleeces rather than market them (British Wool 2021; THE TIMES 2023).<\/div><div>\u00a0<\/div><div>The UNUSUWUL project offers a novel design and manufacturing process that enhances the value of British wool by utilising its natural felting properties. Originally developed with merino wool, the project now focuses on British wool to reduce carbon footprints and cut energy use by simplifying the supply chain. Despite success in small-scale manufacturing, scaling the process is challenged by the lack of specific metrics for UK wool&#8217;s environmental, economic, and social impacts. The project aims to establish equitable partnerships between UK wool growers and brands, creating a transparent, high-value chain for underutilised wool through circular knowledge systems.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1512\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1512\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">APPROACH<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1512\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1512\"><div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><p>The approach involves a series of work packages that include developing a comprehensive stakeholder map, creating robust data collection methodologies, and conducting extensive testing of NBW yarns. By comparing these fibers with standard materials like Merino wool and synthetic blends, the project aims to highlight the benefits of NBW in knitting and felting, ultimately creating high-value textile products. The data collected will inform the development of practical product applications, such as apparel, and contribute to the creation of transparent, evidence-based pathways for sustainable manufacturing.<\/p><p>Long-term, the project seeks to establish equitable partnerships across the textile supply chain, from farmers to brands, by providing a clear, data-driven framework for integrating NBW into large-scale production. This approach aligns with the broader industry shift towards extended manufacturer responsibility and sustainable-by-design strategies, helping to mitigate risks associated with implementing new, eco-friendly manufacturing processes.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1513\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1513\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">IMPACT<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1513\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1513\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-normal\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"91f4e865-8002-4e1c-8e0e-8f603b913dc8\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>The lack of accessible data on UK-grown, breed-specific wool hinders the development of equitable partnerships within the industry. Current standards, like fibre diameter, fail to capture the full potential of native British wool (NBW) for innovative manufacturing processes. This project aims to fill this data gap by evaluating the processability of NBW fibres for knitting and felting, comparing them with widely used fibres like Merino Lambswool and synthetic blends. Initial findings suggest that coarser NBW fibres, though initially seen as undesirable, can yield remarkable results after processing. By creating quantifiable datasets on NBW&#8217;s properties and its supply chain, the project seeks to establish transparent, equitable relationships between stakeholders. Demonstrating the UNUSUWUL process in practice will showcase NBW&#8217;s value, enable brands to quantify their impact more accurately, and compare local production networks with global ones, highlighting the ecological and economic benefits of using NBW.<\/p><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6081f elementor-widget elementor-widget-spacer\" data-id=\"3f6081f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7965407d elementor-widget elementor-widget-text-editor\" data-id=\"7965407d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Expected start date:<\/strong> 1st October 2024<\/p><p><strong>Expected end date:<\/strong> 30th September 2025<\/p><p><strong>Project duration:<\/strong> 12 months<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e869cd2 elementor-widget elementor-widget-spacer\" data-id=\"e869cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d231209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d231209\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aa2e06\" data-id=\"8aa2e06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b00b356 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b00b356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.unusuwul.co.uk\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5734058 elementor-widget elementor-widget-spacer\" data-id=\"5734058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UNUSUWUL An Impact Innovation Funded Project Priority Area:\u00a0 Equitable Partnerships UNUSUWUL: Creating local value with British Wool The UK wool industry, facing a 53% loss due to declining domestic wool prices, is struggling with low fleece values, leading some farmers to discard their wool. The UNUSUWUL project offers a novel design and manufacturing process that [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6322","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UNUSUWUL - IMPACT+<\/title>\n<meta name=\"description\" content=\"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. It is a cross-disciplinary collaboration between academia (Northumbria, Loughborough University and Kings College) and industry to assemble critical knowledge within the IMPACT+ Network to help fashion move towards circularity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosting.northumbria.ac.uk\/impactplusnetwork\/unusuwul\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNUSUWUL - IMPACT+\" \/>\n<meta property=\"og:description\" content=\"The site is related to an research project funded by the UKRI Fashion and Textiles Circularity Programme: NetworkPlus, which focuses on the measurement of environmental impact in the fashion and textile industries. 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