{"id":1541,"date":"2023-04-27T13:37:17","date_gmt":"2023-04-27T13:37:17","guid":{"rendered":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/?page_id=1541"},"modified":"2023-04-27T13:41:12","modified_gmt":"2023-04-27T13:41:12","slug":"mersha-aftab-2","status":"publish","type":"page","link":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/people\/mersha-aftab-2\/","title":{"rendered":"Mersha Aftab"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1541\" class=\"elementor elementor-1541\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e3aadc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"78751\" data-id=\"e3aadc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8ba935\" data-eae-slider=\"73196\" data-id=\"d8ba935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38787c3 elementor-widget elementor-widget-spacer\" data-id=\"38787c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b72bf5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"67746\" data-id=\"b72bf5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6c82131\" data-eae-slider=\"36405\" data-id=\"6c82131\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-829a88e elementor-widget elementor-widget-heading\" data-id=\"829a88e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\nMersha Aftab<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56900a elementor-widget elementor-widget-heading\" data-id=\"d56900a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alumni<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4676b55 elementor-widget elementor-widget-text-editor\" data-id=\"4676b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mersha was a Senior Lecturer at the School of Design between 2012 and 2019.<\/p><p>Dr. Mersha Aftab is currently a senior lecturer in Design Management and the course director for postgraduate design management courses at Birmingham City University. Since 2013, her research has revealed that for design to be a leading functional discipline within an organisation and lead breakthrough innovations, designers must have the connector-integrator (interdisciplinary) capability, i.e. the ability to connect different disciplines to work together. Mersha\u2019s work has led her to collaborate with Nokia, Daimler, Sony Erricson, Lego, Google, and Samsung. Mersha\u2019s interest also lies in exploring the role of design in triggering a change in the culture of organisations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440c521 elementor-widget elementor-widget-heading\" data-id=\"440c521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mersha\u2019s Publications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c7e2f elementor-widget elementor-widget-text-editor\" data-id=\"c5c7e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>See an up to date list of Mersha\u2019s publications on the\u00a0<a href=\"https:\/\/researchportal.northumbria.ac.uk\/\">Northumbria University Research Portal<\/a>\u00a0and\u00a0<a href=\"https:\/\/scholar.google.co.uk\/citations?user=PoPZ9RUAAAAJ&amp;hl=en\">Google Scholar<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d040c0\" data-eae-slider=\"81840\" data-id=\"3d040c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec5f375 elementor-widget elementor-widget-image\" data-id=\"ec5f375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-content\/uploads\/2023\/04\/Mersha-Aftab.jpeg\" class=\"attachment-large size-large wp-image-1542\" alt=\"\" srcset=\"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-content\/uploads\/2023\/04\/Mersha-Aftab.jpeg 350w, https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-content\/uploads\/2023\/04\/Mersha-Aftab-300x300.jpeg 300w, https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-content\/uploads\/2023\/04\/Mersha-Aftab-150x150.jpeg 150w, https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-content\/uploads\/2023\/04\/elementor\/thumbs\/Mersha-Aftab-q5ms00smhx2umtxdwnmn256tccqjlc3ty8xo9rkeg4.jpeg 170w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c756083 elementor-widget elementor-widget-heading\" data-id=\"c756083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mersha\u2019s projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-c0f73f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"38748\" data-id=\"c0f73f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65137cd\" data-eae-slider=\"28161\" data-id=\"65137cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baf8ea3 elementor-widget elementor-widget-image\" data-id=\"baf8ea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-content\/uploads\/elementor\/thumbs\/14-Creative-Fuse-North-East-CFNE-thumbnail_Mark-Bailey-qfs3v64t0bc2bzme9be7z8b5b4yct2qnwxbfytfsw6.jpeg\" title=\"14-Creative-Fuse-North-East-CFNE-thumbnail_Mark-Bailey\" alt=\"14-Creative-Fuse-North-East-CFNE-thumbnail_Mark-Bailey\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161b7f9 elementor-widget elementor-widget-heading\" data-id=\"161b7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\nCreative Fuse North East<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5cd667e\" data-eae-slider=\"29889\" data-id=\"5cd667e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4ff6a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"27914\" data-id=\"4ff6a5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd5fcf6\" data-eae-slider=\"42234\" data-id=\"fd5fcf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0d695 elementor-widget elementor-widget-spacer\" data-id=\"1f0d695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mersha Aftab Alumni Mersha was a Senior Lecturer at the School of Design between 2012 and 2019. Dr. Mersha Aftab is currently a senior lecturer in Design Management and the course director for postgraduate design management courses at Birmingham City University. Since 2013, her research has revealed that for design to be a leading functional [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1541","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/pages\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/comments?post=1541"}],"version-history":[{"count":7,"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/pages\/1541\/revisions"}],"predecessor-version":[{"id":1550,"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/pages\/1541\/revisions\/1550"}],"up":[{"embeddable":true,"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/hosting.northumbria.ac.uk\/northumbriadesign\/wp-json\/wp\/v2\/media?parent=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}